Moist
Seventy-seven percent of the women polled reported an extreme dislike of the word “moist.” Paul H. Thibodeau, an expert on word aversion and author of the Oberlin study, believes that it’s the sound of the word that’s off-putting, even though the words “foist” and “hoist” didn’t elicit the same reaction. The meaning of “moist” seems to be a factor, too. People who cringed at “moist” also disliked “damp,” “wet,” and “sticky.”
Squirt
“‘Squirt’ has some of the same phonetic feature as ‘moist,'” Thibodeau told Yahoo Health. “It has the hard ‘t’ at the end, and forces you to constrict your mouth as you produce the vowel.” About two-thirds of respondents disliked “squirt.”
Panties
About half of those polled recoiled at the word “panties.” Thibodeau thinks that the juxtaposition of the two ways the words is used makes people uncomfortable. “For a very young person, panties is almost euphemistic [for underwear], it’s gentle,” he says. But then, “it sort of takes on these sexual properties. It becomes risque as people grow up.”