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When Is Amazon Prime Day 2023: What Every Shopper Needs to Know

The anticipated bi-yearly shopping holiday is approaching fast—here's what we know.

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Amazon Prime Shipped Cardboard Box Package With "just A Box, Standing In Front Of A Door Waiting To Be Opened" On The Doorstep Of A Suburban Home In Spokane, Washington
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If you’ve been searching for Google for “when is Amazon Prime Day,” buckle up! The most exciting online shopping ride of the year is around the corner. Amazon’s two-day shopping event is nearly as well-known as Black Friday—and boasts even better savings. Here’s what we know so far about Amazon Prime Day 2023.

Think of Prime Day as Amazon’s annual retail celebration. The shopping event is a full 48 hours of deals, steals, and lowered prices for those who are Amazon Prime members. These red-hot Amazon Prime sales are only open to Prime members, though. Membership is definitely worth it for these incredible steals—especially since Prime Members get access to even more savings during early Prime Day deals.

Below is everything else you need to know about Amazon Prime Day 2023, plus the best Prime Day deals. Those who have never shopped during Prime Day are in for a treat.


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When is Amazon Prime Day?

This year’s 2023 Amazon Prime Day sale dates were just announced: the best Amazon Prime Day deals are set to take place on July 11-12, 2023. That’s a full 48 hours of deals, steals and promos!

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What is Amazon Prime Day?

Historically, Prime members enjoy two full days to shop massive markdowns on must-haves in just about every category. This year, we expect similar deep discounts on bestselling electronics, pet care, vacuums, beauty and sporting equipment essentials like leggings. The only drawback? Prime Day deals are timed, so shoppers have to be at the top of their game to get the best steals.

The deals won’t be limited to just Amazon-label products, either. Almost everything on the site will be offered at promotional pricing over the two-day bargain bonanza. However, there’s one catch: you need to be an Amazon Prime member to cash in on the deals. Not a Prime Member? Don’t worry—get a free 30-day trial when it’s time to shop and enjoy the special prices.

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When did Amazon Prime Day begin?

Prime Day was introduced in 2015 as a one-day sale, notoriously rivaling Black Friday prices. It was also a celebration of the company’s 20th anniversary. Now, Prime Day has become its own single-platform shopping holiday that millions of shoppers look forward to every summer. Apart from savings on things like appliances and furniture, some of the most notable sales feature coveted Amazon devices like the Amazon Kindle.

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What do I need to do to shop Amazon Prime Day?

You need to be an Amazon Prime member in order to shop the deals. Memberships cost about $15 a month and include access to Amazon Music and Prime Video. Head over to the Prime signup page today and enjoy a free 30-day trial before you commit.

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What other benefits do Prime Members enjoy?

Apart from Prime Day deals and Amazon video, Prime Members enjoy tons of other convenient benefits. Free two-day shipping is the most popular benefit for last-minute shoppers. Some items have the option of one-day or same-day shipping. Just for Prime deals offer exclusive savings on items throughout the year.

There are also other perks, like “try before you buy” for clothing and a free GrubHub+ membership. Prime Early Access also allows members to take advantage of limited-time lightning deals ahead of other shoppers before they sell out.

miniature shopping cart attached to the cord of a computer mouse on a wood desk, yellow background
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Do other retailers have a competing Prime Day sale?

Big retailers around the country are jumping in to compete with Amazon’s own Prime Day deals. In past years, stores like Walmart and Wayfair have offered their own blowout sales during Prime Day. Even though Prime Day is July 11-12, there are plenty of sales on Amazon and deep discounts at its competitors.

Shop some of the best savings on Amazon below.

Cozsinoor Cozy Series Hotel Quality Pillow Set Of 2
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The best pre-Prime Day deals

Hotel-quality bed pillows

Save a staggering 50% on these hotel-quality bed pillows using an Amazon coupon. Both pillows in the two-pack boast ultra-plush down alternative filling encased by silky smooth moisture-wicking fabric. Lofty filling supports the neck and offers breathability, so it doesn’t hold onto heat. The pillows are also machine washable—talk about easy cleaning!

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Cotton Bath Mat Set Of 2
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Cotton bath mat set

Why splurge on floor coverings that are difficult to clean when washable rugs exist? This set of two cotton bath mats features 100% soft, absorbent cotton on both sides—no plastic that melts in the washing machine or dryer. Pick them up today at a generous $22 off in white, or opt for one of the other color choices to match your decor.

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Zinus 10 Inch Green Tea Cooling Gel Memory Foam Mattress
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Zinus green tea cooling mattress

We’ve reviewed Zinus mattresses before, and they’ve impressed our Senior Shopping Editor with their cooling capabilities and comfort. “I found this mattress to be the perfect blend between the softness of my favorite memory foam topper and the firmness of a more supportive mattress,” she writes. “No matter which sleeping position I’m in—I alternate between stomach and side sleeping—I feel supported and comfortable.”

Snag the bestselling 10-inch Zinus mattress on deep discount and save a hefty sum of $150 ahead of Prime Day deals.

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Hoover Red Power Scrub Deluxe Carpet Cleaner Machine
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Hoover Power Scrub Deluxe

Searching for pet-friendly carpet cleaners on a budget isn’t a simple task—unless you can snag the Hoover Power Scrub Deluxe for 21% off. Lightweight at only 19 pounds, this carpet scrubber boasts some serious power. The 360-degree brushes and strong suction gently lift out debris as it cleans, making the dry time go faster. The set arrives with a storage Mat, hose, stair tool, upholstery tool, crevice tool and a bottle of carpet cleaning solution.

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Apple Airpods Pro 2nd Generation Wireless Earbuds
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Apple AirPods Pro

Amazon Prime deals may have some pretty good savings on the best tech, but this $50 markdown on Apple AirPods is worth shopping ahead of the sale. Smart noise cancellation, crisp audio and a customizable fit (with several silicone tips provided) make these earbuds some of the best on the market. Pick up an AirPod cleaning tool to keep your investment sparkling through dozens of audiobooks and albums.

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Irobot Roomba 694 Robot Vacuum
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iRobot Roomba 694

Known for some of the best robot vacuums, iRobot is having a huge sale ahead of Prime Day. Scoop up a new Roomba 694 and save 35%, putting the total price at less than $250. This smart robot vacuum provides personalized cleaning suggestions right through the app. With a 90-minute runtime per charge and smart sensors that detect dirt, this self-docking smart assistant is like having a 24/7 maid.

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Elegear Cooling Throw Blanket
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Cooling throw blanket

Summer is the peak time to pick up a cooling blanket, and this cooling throw might be one of the best—it boasts over 23,000 positive ratings. Available in a full suite of colors, the blanket offers 100% Egyptian cotton on the bottom that’s cool to the touch and hypoallergenic. As a bonus, it’s fully machine washable for easy cleaning.

Snag it on sale and stock up—they’re available at a generous 33% discount after applying the coupon.

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2020 Mattress Cooler Classic Chilled Mattress Topper
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Water mattress cooling system

If cooling blankets and mattresses aren’t fending off the dreaded night sweats, consider investing in a mattress cooling system. This water-powered cooling system, available at a savings of $40 ahead of Prime Day, cools the body by up to 12 degrees. It’s also easy to maintain—simply add about one quart of water a day, and drain the water tank every 14 days.

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Rowenta X Cel Handheld Steamer
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Handheld steamer

Investing in the best laundry detergents is only half the battle when it comes to perfect laundry. The other half is using a handheld steamer to make clothes look like they’re fresh from the dry cleaner. This convenient handheld travel steamer is lightweight and easily packs up for business trips and weddings. A heated metal faceplate eliminates stubborn creases as the steamer works to loosen wrinkles.

Add it to your cart and enjoy $50 off after a discount and bonus coupon.

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Emily Way
As Associate Shopping Editor of Sales and Deals, Emily helps readers find the lowest prices on the best products. An enthusiastic shopper, Emily is always on the lookout for the biggest bargains. When she’s not searching through flash sales, you can usually find her reading mystery novels or cuddling with cats.