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9 Best Vegan Makeup Brands for Cruelty-Free Gorgeousness

Get the 411 on cosmetics that will make you look and feel fab, and won't harm any furry (or scaly) friends. The best part? There's a brand for every budget and beauty routine—and some may already be in your makeup bag.

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MakeupMatthew Cohen/

Best for long-wear lipstick

The Obsessive Compulsive Cosmetics line has amassed a cult-like following for their Lip Tar. These richly pigmented liquid lipstick concentrates are formulated with hemp oil, vitamin E, and peppermint oil—sans silicone, gluten, animal products, or synthetic preservatives—and come in a dizzying array of shades, ranging from Hush (neutral pink) and Synth (rose gold shimmer) to Sybil (deep chocolate brown) and Black Metal Dahlia (dark red with crimson metallic pearl). Here’s how to choose the best lipstick for your skin tone.

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MakeupMatthew Cohen/

Best for a smoky eye

Want to get your lids date-ready? Look no further than Too Faced. The brand’s new Boudoir Eyes Soft & Sexy Eye Shadow Collection includes nine pigment-rich shades to make peepers up. And to amp up the drama? Finish with a few coats of Better Than Sex Mascara. The brand’s (aptly named) hero product has major hype—not to mention 280K likes on Sephora’s site. And all those happy customers can’t be wrong, right? Try it along with these all-time best mascara hacks you’ll wish you’d always known.

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MakeupMatthew Cohen/

Best for a flawless contour

Tattoo artist Kat von D spent seven years perfecting the Alchemist Holographic Palette, a popular, iridescent quad of highlighters packed with pearlescent particles that deliver a subtly shimmering allure. For a more subdued look, the Shade + Light Face Contour Refillable Palette is a winner. Note: Not all products are vegan (yet), but the brand is undergoing a full reformulation. Don’t miss these makeup tricks that can make you look thinner.

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MakeupMatthew Cohen/

Best for a bold hues

Urban Decay is perhaps best known for their uber-covetable Naked Palette, but the brand also excels at bold color. From their eyeshadow singles—available in shades like 1985 (fuchsia matte), Evidence (navy shimmer), and Haight (mermaid teal shimmer)—to their Moondust Eyeshadow Palette—complete with eight galactic-inspired hues—the line serves up a serious pop of color. Avoid these common makeup mistakes for a more polished look.

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MakeupMatthew Cohen/

Best for a natural look

Beyond just being cruelty-free and vegan, Tarte is also free of parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten. The eco-friendly formulas are a favorite of makeup pros and at-home beauty enthusiasts. Best-sellers include Tartelette In Bloom Clay Eyeshadow Palette, Amazonian Clay 12-Hour Blush, and Amazonian Clay 12-Hour Full Coverage Foundation SPF 15, which comes in 25 shades. Pro tip: For picture-perfect results, spritz a beautyblender with rose water and dot foundation over face. Read up on why your need to try rose-infused skin care.

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MakeupMatthew Cohen/

Best for oily complexions

While the entire Hourglass assortment isn’t vegan, there are plenty of products that are, including Immaculate Liquid Powder Foundation, a mattifying formula specifically designed for oily skin. Not only does it combat shine, but it also reduced the appearances of pores. The best way to apply this shine-fighting formula? The Vanish Seamless Finish Foundation Brush features PETA-approved, Taklon bristles. Here’s what your skin-care routine should look like if you have oily skin.

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MakeupMatthew Cohen/

Best for dry skin

Model turned makeup mogul, Josie Maran took the beauty world by storm with her nourishing argan oil-infused skin care and cosmetics—with the same moisturizing and complexion-enhancing benefits. Best-sellers include Argan Moonstone Drops Makeup Priming and Highlighting Oil and Argan Enlightenment Illuminizer. Pro tip: You can use this liquid luminizer alone or mixed with foundation (like Vibrancy Argan Oil Foundation Fluid) or moisturizer. These helpful tricks will help fight dry skin all season.

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MakeupMatthew Cohen/

Best for buildable coverage

Beyond buildable coverage, Cover FX wins points for customization and color range. The brand’s best-selling Natural Finish Foundation is available in 40 shades! (These are the pro secrets to finding the perfect foundation formula.) To keep your face looking fabulous all day, there’s Perfect Setting Powder, a talc-free, translucent powder that’s infused with light-diffusers.

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MakeupMatthew Cohen/

Best for faking perfection

IT Cosmetics could have easily won our vote for best full coverage (because the formulas are that good!), but it’s the targeted products that we can’t live without. From brown spots and breakouts to broken capillaries and rosacea, the brand’s magical makeup hides ’em all. For dark circles, try Bye Bye Under Eye Eyelift. New Bye Bye Breakout quite literally makes blemishes disappear. Learn how to fake flawless skin with these easy makeup tricks.

Disclosure: This post is brought to you by Reader’s Digest editors, who aim to highlight products and services you might find interesting. If you buy them, we may get a small share of revenue from our partners, such as Amazon Services LLC Associates Program. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We welcome your feedback. Have something you think we should know about? Email us at [email protected].

Lindsay Cohn
Lindsay is an avid traveler who has visited 45 countries across six continents. At, she covers both domestic and international travel. When she's not writing, you can find her doing yoga and adding to her ever-growing list of future adventures.