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Here’s How to Support Small Businesses and Get $10 to Spend on Amazon Prime Day

Want to support small businesses around the country? Here are 15 noteworthy products that will also earn you a $10 credit to use on Amazon Prime Day.

Every editorial product is independently selected, though we may be compensated or receive an affiliate commission if you buy something through our links. Ratings and prices are accurate and items are in stock as of time of publication.

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Products you can buy to support small businesses on AmazonGetty Images, via (4)

Get ready to shop!

After a long wait, Amazon customers’ favorite shopping holiday is finally here—Prime Day (Oct. 13-14) and this year, Amazon is investing heavily—to the tune of $100 million—to promote small businesses. Small businesses are facing so many challenges in 2020 (for one, foot traffic is lower than normal for most due to the pandemic), but selling in Amazon’s store has enabled hundreds of thousands of small businesses to sustain and even grow their businesses. This includes talented Amazon Handmade Makers and innovative Amazon Launchpad sellers. To shine a spotlight on the amazing small businesses on Amazon, through Oct. 12, Prime members who spend $10 on items from select small businesses will receive $10 to spend on Prime Day.

Note: Prices listed were accurate as of press time; pricing fluctuations may occur.

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Bask and Bloom


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Created and founded by Bahamian native, Candera Thompson, who took her island remedies and love for herbal tea and used them to create a line of natural beauty products for hair made in St. Louis, Missouri. Bask & Bloom More Moisture Cream doubles as a lightweight leave-in conditioner that is ideal for all hair types. Since it’s made from natural ingredients, it will add long-lasting moisture and shine so you don’t have to apply daily.

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BLK & Bold


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Childhood friends Pernell Cezar and Rod Johnson founded BLK & Bold in Des Moine, Iowa with the plan to take the everyday ritual of drinking coffee and tea and turning it into a way to give back, with 5 percent of profits going towards supporting initiatives for at-risk youth locally and nationally. BLK & BOLD Fair Trade Certified light roast coffee is an Amazon favorite, with over 100 near-perfect reviews. Don’t miss these ways to support your favorite Black-owned small businesses this year.

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Attention to detail is what transports a simple look from timeless style. That’s what drives longtime BFFs Julie and Jo of Irvine, California to make elegant, high-quality jewelry accessible to everyone. From the start, Honeycat’s goal was to fill a gap between the high-end and the mass-produced, with a focus on carefully designed pieces that would stand the test of time. While they’ve grown to include fine jewelry materials and enhanced craftsmanship, their core belief stays the same: Women shouldn’t have to chase trends or spend a fortune to feel beautiful. Honeycat’s delicate, tiny charms necklace is a jewelry staple. It can be worn by itself or layered with any of their other styles. And, at just $30, you can create a look all your own without breaking the bank. Take a look at these small business secrets from savvy Girl Scouts.

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Ronak Mehta of Madison, Wisconsin believes that regardless of our circumstances we have the ability to design our futures no matter how wild or crazy our dreams may be. She spent years facing down her fears and uncertainties and created Nerdbugs, which aspires to take inquiring minds of all ages to an unprecedented exploration of human body functions. Whether you’re looking for a get well gift, something extra to help with homeschooling, or just something fun for the nerd in your life, Nerdbugs has you covered. A plush heart is a fun and unexpected way to show someone how much you care. Check out these 100 amazing things made in the USA.

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MAX’IS Creations


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Whoever told you not to play with your food clearly didn’t understand just how much fun it could actually be, but Max Ash did! Max came up with the idea of the mug with a hoop when he was just 8 years old. After pitching his idea at a product innovation contest at Fenway Park and winning the community vote, this young entrepreneur got his family business up and running. Now, over 80,000 sports enthusiasts use his oversized mugs and bowls made in Boston to make mealtime fun. We love the original basketball design!

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If you won’t eat foods with artificial ingredients and fillers, then the idea of feeding them to your beloved four-legged friend probably doesn’t bode well either. Lifelong dog lover and former engineer Kyle Goguen of Seal Beach, California felt the same way when he brought his dog Tyson home as a puppy. Unable to find treats that were healthy, natural, and affordable, Kyle quit his day job and set out to follow his passion of creating high-quality, natural dog products that wouldn’t break the bank. With winter just around the corner, we’ll be stocking up on Pawstruck’s Ruff Relief Organic Nose & Paw Wax Balm to protect them from dry skin and hot spots. Try some of these pet products with perfect reviews, too.

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The Cut Buddy


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By now, we’ve all heard of quarantine haircuts. If you’ve been brave enough to try one (or maybe you’ve just seen the results of some), you know how disastrous they can be. After his dad gave him a bad buzz cut at age 13, Joshua Esnard of Pittsboro, North Carolina took matters into his own hands, and The Cut Buddy was born. Scoop up one of these patented templates, and you’ll look like you just left the barbershop. The Cut Buddy was featured on Shark Tank—here are some more as-seen-on-TV products we love.

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Started in Mount Vernon, Washington, by a U.S. Marine who knows the importance of quality ropes and cords Ravenox is one of the only twisted rope manufacturers in the United States. Their customized ropes are made using organic and upcycled yarns, and, as a company, they are committed to helping American companies stay relevant. Dog lovers will definitely want to check out these soft cotton, handmade rope leash leads. These weather-resistant leads come in a variety of sizes and colors, making it the perfect choice for any pet. You can add this to your list of best gifts for pet lovers!

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Products you can buy to support small businesses on Amazonvia



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Beer lovers rejoice! Thanks to friends Shawn Huff, Brian Sonnichsen, and Evan Rege of Portland, Oregon, your beer will never go stale again. They created the easy-to-use uKeg: a pressurized growler which features an automatic regulator cap that maintains perfect carbonation, and vacuum insulated stainless steel to keep beer cold. The uKeg comes in three colors and two different sizes, and with over 1600 ratings, it has become an Amazon favorite.

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Products you can buy to support small businesses on Amazonvia

Hearth and Harrow


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As the daughter of a fifth-generation dairy farmer in Maine, Casey grew up immersed in nature. Her love of nature and art led her to become an artist whose work is inspired by the natural world. Now, Casey spends her time turning her observational drawings into functional and decorative items for the home. In keeping with her love of nature, Casey only uses solvent-free, non-toxic inks and delivers her goods in eco-friendly packaging. Freshen up your kitchen with one of Hearth and Harrow’s hand-printed tea towels or mix and match for a thoughtful and unique hostess or housewarming gift.

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Moment is a community of photographers, filmmakers, designers, and engineers who believe the world is a better place when you get lost and follow your camera. They create lenses, develop apps, produce online lessons, run photo adventures, and host festivals to inspire creativity. All of their products come with a lifetime guarantee, so you can confidently take your phone’s camera to the next level with their best-selling wide lens for iPhone, Samsung Galaxy, and OnePlus camera phones.

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The team of tech professionals, product designers, advertising, and content experts behind Cinemood, based in Palo Alto, California believe that technology can make family time a bit more fun, memorable, and magical. This kid-friendly, portable movie theatre, which includes educational content and streaming capabilities, does just that. With five hours of rechargeable battery life, your family can use this device pretty much anywhere! Love all things tech? Here’s an iPad Mini deal that’s going to sell out fast on Amazon Prime Day.

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A former Marine, Paul Miller initially designed Cozyphones so he could fall asleep while listening to entrepreneurial podcasts, but his small business eventually evolved into creating comfortable headband earphones for kids, with children in his neighborhood in Ashburn, Virginia, as his unofficial, but expert product testers. The company also provides great solutions for special needs kids who struggle with normal headphones as well. With so many families already participating in distance learning and uncertainty about what the rest of the school year will look like, parents need all the help they can get. We’ll take a two-pack, please!

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Manzanita Kids


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Seattle couple Adrienne and David design and make heirloom toys from locally sourced, sustainable hardwood. Each piece is hand-carved and finished with a blend of beeswax and organic jojoba oil, ensuring that these classic pieces will last for generations. Many of their products are customizable, especially this name puzzle, which is perfect for helping your littlest family members with letter and name recognition, as well as helping them develop their spatial skills.

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Habit Nest


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Habit Nest founders Mikey Ahdoot, Ari Banayan, and Amir Atighehchi all set out to change the way we approach self-improvement. Their goal is to help people take back decisional authority over every action they take, and their collection of journals can help you in just about every area of your life from nutrition and body goals to practicing meditation and gratitude, to conquering mornings. Show gratitude that your new journal is crafted from synthetic leather, making it one of the best vegan products we have ever seen. If you love journals and books in general, check out this early Prime Day deal book lovers will want to buy now.

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Marisa Hillman
Marisa is a freelance writer and product expert covering product reviews, gift guides, and sales for She is a former educator turned professional shopper dedicated to finding the best sales and products on the market. When she's not on deadline, she can be found exploring the East Coast or curled up at home with her nose in a book. She lives in New England with her husband, three children, and two dogs.