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From finding your foundation to not smudging your lipstick, we’re here to help you navigate makeup products and master makeup looks experts and celebrities swear by. No need to be indimidated with eyelash curlers anymore!

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10 Best Primers for a Flawless Makeup Look

Consider face primer your secret weapon for longer-lasting makeup and a smooth complexion.

18 Best Foundations for Dry Skin That Give You a Hydrated, Healthy Glow

The best foundations for dry skin boost hydration while giving you flawless coverage.


The 15 Best Top Coats for a Flawless Manicure at Home

The right top coat takes your manicures to the next level, locking in color and shine.


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One Tube of This $12 Lip Stain Sells Every 3 Minutes

Over 5,000 Amazon reviewers are obsessed.


26 New Year’s Makeup Ideas to Sparkle Your Way into the New Year

Start 2022 on the right note with one of these gorgeous New Year’s makeup looks that will take your party...

The Sephora Holiday Savings Event Is Almost Here—Here’s What You Should Shop

Save on all your beauty favorites during Sephora's Spring Savings Event! But you have to hurry, the most popular products...


Ulta vs. Sephora: Which Beauty Store Is Better?

Is the jury out on which of these brands should earn your business? Use this at-a-glance guide to decide which...

12 Best Non-Toxic Nail Polishes for 2022

These non-toxic nail polishes look good and are good for you.


The Best Foundation for Every Skin Type, According to Beauty Experts

Overwhelmed by the sheer number of foundations available? These expert-recommended picks will help you look flawless—no matter what you need...


15 Best Makeup Brushes for a Flawless Look

We spoke with makeup artists to suss out the best makeup brushes for every look.


What Are Soap Brows? How to Do the Viral Trend

Soap brows are easy, on-trend, and frame your face perfectly—what more could you ask for?


The 18 Best Nude Lipsticks Perfect for Your Skin Tone

A neutral lip doesn't have to be boring—and these picks prove it!


15 Best Waterproof Mascaras for Smudge-Free Summer Lashes

High temperatures and humidity are no match for these waterproof mascaras that makeup artists and online shoppers swear by.


19 of the Best Concealers, According to Makeup Artists

The right concealer will help you look awake, alert, and ready to face the day (or night).


The Best Grooming and Makeup Sales We’re Shopping This Week

Amazon Prime Day is still a few days away, but the deals are already starting! Save on hair care, facial...

This $8 Nail Product Will Give You Salon Level DIY Manicures

Struggling to paint your nails at home? This $8 nail product will get you salon level results.


Sephora Is Giving Kohl’s a Beauty Makeover

Calling all beauty lovers! Sephora is coming to Kohl's! Here's everything you need to know about the rollout this fall.


12 Natural Makeup Looks That Will Bring Out Your Best Features

The secret to looking effortlessly gorgeous? Don’t cover your features—enhance them!


This $8 Lip Balm Sells Every 60 Seconds and Cured my Chapped Lips

A tube of Dr. Pawpaw multipurpose soothing balm sells every 60 seconds. But does it help chapped lips? I tried...


This Redness-Reducing Concealer Has Over 12,000 Five-Star Reviews

Do you deal with acne, scars, rosacea, or red patches? This well-reviewed green concealer will take you from flushed to...


The 17 Best Makeup Brush Cleaners, According to Beauty Experts

Stop neglecting your makeup brushes! Choose an expert-approved makeup brush cleaner from this list to banish bacteria and get gorgeous,...


How to Clean Your Makeup Brushes Quickly and Easily

Haven’t cleaned your makeup brushes in ages? You’re not alone. But you need to follow these directions if you want...


20 Best Black Makeup Brands That Everyone Can Use to Get Gorgeous

If these companies aren’t on your radar, you are seriously missing out. Try our top picks from each brand and...

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I Tried the #1 Selling Mascara on Amazon—Here’s Why I’m Buying It Again

A tube of this Essence mascara sells every 10 seconds. But is the #1 selling mascara on Amazon worth the...


This Affordable Concealer Has Over 69,000 Near-Perfect Reviews on Amazon

Tired of looking tired? The internet's favorite concealer can help.


16 Makeup Secrets of Women Who Always Look Put Together

You don’t need to do a lot to look perfectly polished. You just need a few tips from the pros!


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6 Facts That Will Convince You to Throw Out Your Old Makeup

The effects of expired makeup may not be worth the risk.


31 of Our Favorite Amazon Prime Day Beauty Deals Under $25

Amazon Prime Day is almost here, and we have a sneak peek at all the biggest beauty bargains—including makeup, hair...


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13 Beauty Trends That Are Downright Dangerous

These dangerous hair, skin, and makeup trends may look cool, but they are off-limits, according to experts.