This Infographic Reveals Who You Really Trust

Reader’s Digest asked Americans who in their lives would be most likely to return $100 they had lost. The answers varied quite a bit, both by gender and geography.

Whom do you trust more: a coworker or your next-door neighbor? It might depend on where you live, how old you are, or your gender. We sought to understand more about America’s falling levels of generalized trust and started by looking at who we trust in our everyday lives. (The percentage of us who believe that “most people can be trusted” dropped from 56% in 1968 to about a third in 2016, according to the General Social Survey and the American National Election Studies.) Find out the brands that Americans trust the most this year.

In this Reader’s Digest/Ipsos Connect survey, we asked 5,500 Americans: “If you lost $100 by mistake and it was found by someone in your life on this list, do you trust that he or she would return it to you? (Scale of 1-5 with 4 and 5 being “yes”)

In this infographic, Reader’s Digest breaks down the key findings.

Jose de la rosa/, the noun project

To read the story by Josh C. Morgan that inspired this poll, go here.

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