Pepsi Is About to Unveil a New Logo—This Is What It Looks Like
For the first time since 2008, the Pepsi logo is getting an update.
Every once in a while, brands like to redesign their look by updating their logos. Some of these brands happen to be the most beloved companies around the world—think Starbucks with its iconic green and white logo or Baskin-Robbins with its hidden number 31 inside. Both of these companies feature current logos that are entirely different from the original concept!
Essentially, any major company you can think of has most likely gone through a logo transformation. Pepsi is now the latest brand to undergo a logo redesign to honor its 125th anniversary with a new look.
How does the new Pepsi logo look?
The new Pepsi logo has some key updates from its last redesign in 2008. First, the newly unveiled logo design features the word “Pepsi” in a distinctive, bold typeface. Rather than be located below the classic Pepsi circle as it was in the previous logo, it is now located in the circle.
Additionally, the logo showcases a refreshed color palette. According to a Pepsi press release, the new color palette showcases an “electric blue and black to bring contrast, vibrancy and a contemporary edge to the classic Pepsi color scheme.”
The logo still maintains Pepsi’s signature colors—red, white and blue. However, the upgrades come with aspirations for the brand “to begin a new era” with its “exciting new and modern look.”
When will the new logo debut?
Pepsi will roll out the new logo in North America this fall in honor of its 125th anniversary. From there, the logo will be rolled out globally in 2024.
The new look marks Pepsi’s new and next era, as the “new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities.” These qualities represent a leap into the modern world as Pepsi writes it “will span across all physical and digital touchpoints.”
How long did it take to develop the new logo?
The new logo has been in development for the last few years. After all, the brand has only updated its logo six times over the past 125 years.
“At PepsiCo, we design our brands to tell a compelling and holistic story,” Mauro Porcini, SVP & Chief Design Officer of PepsiCo says. The brand, he explains, has gone through a history of reinvention “to remain a part of pop culture and a part of people’s lives.”
Thus, with such intentionality—including the conversion of 20 oz. bottles of Pepsi to 100% recycled materials—the new logo may be a glimpse into the future. Pepsi fans can expect to see the logo in places like “packaging, fountain and cooler equipment, fleet, fashion and dining.”
With the brand logo keeping future generations in mind, Porcini explains, the image signals a new era and “bold vision for what’s to come.”