The Most Popular Halloween Candy in Every State

What will your Halloween haul look like this year? We've got the sweet scoop on the top candy choices in America, and the most popular in each state.

It’s that time of year again when children dress up in spooktacular Halloween costumes and parade around neighborhoods in search of the most popular Halloween candy. Thanks to trick-or-treaters and fans of the ghoul-y holiday, it’s more popular than ever—online candy retailer reports that Halloween spending is forecast to be more than $12.2 billion. And here’s some good news for your sweet tooth: $3.6 billion of that is being spent on candy.

While these sweet treats aren’t the only reason we celebrate Halloween, they are an incredibly coveted tradition (as are Halloween puns and some head-turning couples costumes). And America’s favorite confections are a hot debate topic among people of all ages. So what are the most popular Halloween candies across the country? We have the answers.

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How is the most popular Halloween candy determined? has been diving into this sweet subject for more than a decade. The company looked at 15 years of sales data, scoured the U.S. and parts of Canada and reached out to their vast network of candy manufacturers and distributors for insight. Check out this year’s results—these sweet stats just might surprise you.

The most popular Halloween candy in the U.S.


Whether you choose your favorite candy based on your zodiac or your taste buds, candy choices are very personal. So which one reigns supreme in America? That title belongs to the chocolate–peanut butter favorite Reese’s Cups, followed by M&M’s in a close second. In a surprising twist, the country’s third top contender is the cinnamon-flavored candy, Hot Tamales. You’ll also find the Halloween classic candy corn on the list, as well as a few other chocolate confections. Here’s the top 10.

  1. Reese’s Cups
  2. M&M’s
  3. Hot Tamales
  4. Skittles
  5. Sour Patch Kids
  6. Starburst
  7. Hershey’s Kisses
  8. Candy Corn
  9. Hershey’s Mini Bars
  10. Snickers

The most popular Halloween candy in every state

  • Alabama: Skittles
  • Alaska: Twix
  • Arizona: Hershey’s Kisses
  • Arkansas: Butterfinger
  • California: M&M’s
  • Colorado: Milky Way
  • Connecticut: Almond Joy
  • Delaware: Sour Patch Kids
  • Florida: Reese’s Cups
  • Georgia: Jolly Ranchers
  • Hawaii: Hershey’s Mini Bars
  • Idaho: Snickers
  • Illinois: Sour Patch Kids
  • Indiana: Starburst
  • Iowa: Reese’s Cups
  • Kansas: M&M’s
  • Kentucky: Reese’s Cups
  • Louisiana: Lemonheads
  • Maine: Sour Patch Kids
  • Maryland: Hershey’s Kisses
  • Massachusetts: Butterfinger
  • Michigan: Starburst
  • Minnesota: Hot Tamales
  • Mississippi: 3 Musketeers
  • Missouri: Almond Joy
  • Montana: Twix
  • Nebraska: Sour Patch Kids
  • Nevada: Hershey’s Mini Bar
  • New Hampshire: Reese’s Cups
  • New Jersey: Tootsie Pops
  • New Mexico: Hot Tamales
  • New York: Sour Patch Kids
  • North Carolina: M&M’s
  • North Dakota: Hot Tamales
  • Ohio: Blow Pops
  • Oklahoma: Skittles
  • Oregon: M&M’s
  • Pennsylvania: Hershey’s Mini Bars
  • Rhode Island: M&M’s
  • South Carolina: Skittles
  • South Dakota: Starburst
  • Tennessee: Tootsie Pops
  • Texas: Sour Patch Kids
  • Utah: Candy Corn
  • Vermont: M&M’s
  • Virginia: Butterfinger
  • Washington: Tootsie Pops
  • Washington, DC: M&M’s
  • West Virginia: Hershey’s Mini Bars
  • Wisconsin: Butterfinger
  • Wyoming: Reese’s Cups

Does that have your sweet tooth in a frenzy? Get your pumpkin carving tips in hand, your haunted houses planned and your Halloween pickup lines ready, and enjoy the spooky holiday.


Stacey Marcus
Stacey Marcus is a lifestyle writer and regular contributor to, where she covers subjects ranging from zodiac insight and penguin secrets to trivia and trends. She earned a BA in Communications from Simmons University. When not pitching story ideas and cherry-picking words, she can be found capturing sweet moments with her fluffy dog and office mate, Theo.