This Affordable Concealer Has Over 93,000 Five-Star Ratings on Amazon

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Tired of looking tired? The internet's favorite concealer can help.

The only thing worse than being tired is looking tired—and then being told that you look tired. The right concealer can ensure that never happens again, which is why the Maybelline Instant Age Rewind Eraser is about to become your new best friend—and over 90,000 satisfied Amazon customers agree.

This beloved, ultra-affordable product is a multi-use corrector with buildable coverage in a creaseless formula that won’t cake or settle into fine lines. Ideal for erasing dark under-eye circles, it can also be used to camouflage acne and redness, as well as contour and shape your face. It’s easily one of the best concealers on the market thanks to its multifunctionality and unique design.

Along with nearly 100,000 positive ratings on Amazon, it has the sales to back them up: According to Nielsen, Maybelline Instant Age Rewind Eraser is the number one best-selling concealer among both drugstore and high-end brands. In fact, it’s been reported that a tube sells every five seconds. That means this budget-friendly beauty essential is your new secret weapon to brighten, lighten, and soothe tired eyes.

What is the Maybelline Instant Age Rewind Eraser?

The Maybelline Instant Age Rewind Eraser isn’t just any ordinary concealer. The secret sauce to this fan-favorite product is its anti-aging ingredients.

“It conceals dark circles using optical pigments as most concealers do. However, it also helps to reduce the cause of the dark circles because it contains an ingredient called Haloxyl, which is a blend of matrikines (peptides of extracellular matrix origin) that help to improve the tone of the skin, thus reducing darkness,” explains Michelle Henry, MD, a New York City-based dermatologist and surgeon.

“It also contains goji berry, which has a high concentration of fatty acids that helps to hydrate the skin and allow for smooth application,” Henry says. That’s pretty amazing for any product, let alone one that costs less than $10. For more ways to turn back the clock, check out these anti-aging creams dermatologists trust the most.

How to use the Maybelline Instant Age Rewind Eraser

With just a twist, the tube dispenses just the right dose of formula for a seamless, controlled application. The built-in sponge smoothly blends the lightweight liquid for a natural, fresh-faced look—no extra brushes or sponges required. Be sure to start with hydrated skin, because dry skin can reveal lines that cause pigments to settle and crease. Plus, priming the face with a moisturizer first is one of beauty tricks to look younger that makeup artists swear by.

Robert Greene, a makeup artist who has worked with celebrities including Grace Jones, says he loves the cushion-tip applicator because it mimics the texture of a fingertip. Hands aren’t the most sanitary, but they do offer one of the best methods of patting on concealer. Knowing how to apply concealer is one of the makeup rules you should know by the time you’re 40.

The Maybelline Instant Age Rewind Concealer is available in 18 colors. Use shade Neutralizer to conceal dark circles, and shade Brightener to highlight the eyes and face. To avoid common concealer mistakes, it’s all about picking the right shade to address your concerns.

“Color correcting means canceling a darker skin tone pigment like dark circles, sun spots, and acne scars by using a colored concealer,” explains Sebastien Tardiff, co-founder and CEO of Veil Cosmetics. “As a general rule, a golden or yellow corrector is best for canceling out sallow, olive, and brown undertones, while a pink or peachy corrector works great for canceling out any signs of blue, purple, and red marks.”

At this price range, if you don’t find your exact shade, we suggest buying two colors to mix and match to create the perfect hue. If you spend a lot of time in the sun, you’ll want to order a deeper backup shade for your summer makeup and use it as a contouring shade in the cooler months. See how you can treat puffy eyes at home with tricks from beauty experts.

The best Amazon user reviews

“I have tried countless concealers for my under-eye circles—most of which cost triple the price of this one, by the way,” writes Cheryl, a verified Amazon purchaser. “I figured I’d try this on a whim because the reviews were so great and it was so inexpensive. It’s officially become my new favorite concealer. It’s not cakey, it blends easily, it doesn’t crease, and it lasts all day.”

Brittney, another verified Amazon reviewer, writes, “I have extremely dark under-eye circles. I’ve used numerous kinds of concealers. I usually spend anywhere from $25 to $30 on one tube of concealer and still feel unsatisfied with the coverage. Now I use this concealer every day instead of all my high-end brand concealers. It’s full coverage, buildable, lasts all day, is not drying, and is not too liquidy. I’m so happy I gave this a try, will definitely be keeping this baby in my everyday makeup bag.”

“Best under-eye concealer ever,” writes Morty, another enthusiastic verified Amazon purchaser. “I am 67 years old, have tried them all and I wouldn’t go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy.”

Where to buy the Maybelline Instant Age Rewind Eraser

Maybelline Best Affordable Concealervia merchant

You can score your own Maybelline Instant Age Rewind Eraser on Amazon for under $10. Just make sure to add an extra tube or two to your order, because popular shades tend to sell out from time to time, and your skin tone can fluctuate seasonally. You can also find a selection of shades at Walmart, Target, CVS, and Walgreens.

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Sources:

  • Allure: “A Tube of Maybelline New York’s Instant Age Rewind Concealer Is Sold Every 5 Seconds”
  • Byrdie: “Makeup Artists Agree: This Drugstore Brand Has the Best Concealers”
  • Michelle Henry, MD, a dermatologist and surgeon based in New York City
  • Sebastien Tardiff, cofounder and CEO of Veil Cosmetics
  • Amber Amos, celebrity makeup artist

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Rachel LeWinter
Rachel is a New York City-based writer, editor, and style expert. She served as the Fashion Director at a national magazine, and has spent more than 15 years styling celebrity cover shoots, writing editorials, and finding the best products you never knew you needed. At RD.com, she covers fashion, beauty, gift guides, and various other lifestyle topics.
Bryce Gruber
As Home Editor, Bryce Gruber is an expert in gift ideas, shopping, and e-commerce at Reader's Digest. You've likely seen her work across a variety of women's lifestyle and parenting outlets and on TV shows. She lives and works in New York's Hudson Valley with her five small children.