161 Black-Owned Businesses to Support Right Now (and All Year Long)

Support the Black community and score some seriously amazing products in the process

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Black people have contributed to American society and culture from this country’s founding, and of course, Black History Month is a good time to acknowledge that. After all, you probably never learned about many of the Black inventors who made all our lives easier, or entrepreneurs such as Madam C.J. Walker and Annie Malone, who revolutionized the hair industry. But while it’s important to honor and commemorate these contributions, which have been a part of the fabric of our economy for generations, it’s also essential to support the Black entrepreneurs who are currently in business—and for more than just one month out of the year. That said, Black History Month is the perfect time to shine a light on Black-owned businesses and brands.

What makes a business Black-owned?

The National Minority Supplier Development Council (NMSDC) defines a Black-owned business as one in which 51% or more is owned, operated and controlled by Black Americans. The owner must be a “U.S. citizen of African descent,” which means that African immigrants who have become citizens also qualify. If the business is publicly owned, at least 51% of the stock must be owned by Black shareholders.

What is the largest Black-owned business?

The real-estate investment trust company RLJ Lodging Trust is one of the largest Black-owned public businesses in America, with assets of $5.92 billion as of June 2020. Other notable big businesses include World Wide Technology, a global tech consulting firm; Salamander Resort & Spa, which is owned by Sheila C. Johnson, co-founder of BET; and ActOne Group, the largest privately held, woman- and minority-owned workforce management company in the United States.

What are some famous Black-owned businesses?

Many Black-owned companies have served as pillars of Black communities—motivating, inspiring and moving different aspects of Black culture and life forward. There are big publishing groups like Johnson Publishing Company and Ebony magazine, for instance, that reach millions. On a smaller scale, there are beloved Black-owned beauty brands like Rihanna’s Fenty and Taliah Waajid’s eponymous hair-care company that fill very real needs for Black consumers. Of course, Black businesses exist in every category; these are just a few notable examples.

Why is it important to buy from Black-owned businesses?

Buying from Black-owned businesses, many of which are small businesses, helps to level the economic playing field and subsequently bolster communities of color in a variety of ways. These businesses have historically faced more obstacles—from Black Codes to Jim Crow laws to fewer loans and investment rates—than White-owned businesses, and this has put a roadblock in front of many Black Americans, widening the racial wealth gap and keeping systemic racism in place. Black businesses were also disproportionately hurt by the pandemic.

By supporting Black businesses, you’re supporting Black communities and being an ally. In many cases, Black-owned businesses strive to use their position as a means to elevate, empower, employ and be of particular service to those who are Black, though their brands extend to everyone. On a more personal level, you’ll also be purchasing amazing products imbued with culture and creativity.

What are the best Black-owned Amazon businesses to shop?

It depends what you’re looking for! You’ll find a slew of beloved Black-owned beauty businesses on Amazon, including Mented, The Lip Bar and Alaffia. Their products have thousands of five-star reviews and serious cult followings. And then there are kid-focused companies like Orijin Bees, which creates diverse and ridiculously adorable dolls, and the Smelly Kids Company, for handcrafted bath and body products. You’ll also definitely want to check out the ultra-cool headphones and earbuds at House of Marley.

And that’s just the tip of the proverbial iceberg. Amazon has an entire marquee storefront dedicated to Black businesses, which also features specialized subsections like a Black-Owned Small Business store and a Handmade store.

But whether you prefer to shop on Amazon or on individual retailer sites, you can find tons of options on this list. The companies on our list offer stellar items and services that you’ll value, from Black-owned beauty products, Black-owned bookstores and apparel to top-notch wine, tea and treats. Get ready to discover your new favorite things.

Other ways to support Black-owned businesses


Thewrap.life Black Owned Businessvia. thewrap.life

Wrap Life

Founded in 2014 by Nnenna Stella, this woman-owned business is perfect for women who appreciate a vibrant head wrap. But the brand doesn’t offer just head wraps—you’ll also find incredibly wearable bandies and turbanettes for different looks. Bonus: The website includes helpful tutorials on different ways to wrap your hair and use their products.


This luxury eyewear brand combines a bold, cultural aesthetic with everyday wearability. Each pair of glasses and sunglasses is infused with symbolic prints that signify the rich cultural heritage of descendants of the Diaspora. Choose from bold, unique options like Keys to Kenya Pink and Congo Square. And yes, you can add a prescription to any of them.


This brand-new, fashion-forward eyewear brand, founded in 2021, handcrafts its products in small batches in Italy and uses sustainable materials and packaging. Choose from glasses and sunglasses with a hip, worldly aesthetic, from updated classics to the Global African collection.


Co-founded by Gina Love Feldman and her husband, Steven Feldman, this jewelry line was born from love. In fact, Auvere means “to have, to own, to hold, to wear and to receive” in Italian, according to the brand’s website. The focus is on stunning 22- and 24-karat gold pieces, including wedding bands, bracelets and cuffs, or incredibly wearable yet unique earrings. It’s the perfect place to shop if you’re looking for a showstopping gift for her.

Serena Williams Jewelry

Tennis phenom Serena Williams has always been a woman who lets her actions do the talking, and when it comes to her jewelry line, her character shines through. Williams has partnered with global diamond manufacturer K.P. Sanghvi to make sure that her products feature conflict-free diamonds. When you purchase a necklace and other items from her collection, you can rest assured that you are promoting a truly ethical and responsible brand.

Pardon My Fro

Founded by Dana Bly in 2010, Pardon My Fro was inspired by Bly’s natural hair journey and her desire to find beautiful, bold and expressive imagery featuring Black women. When she found the marketplace lacking, she decided to create her own brand. From cool throw pillows and brightly colored umbrellas to funky shower curtains and bath mats, her designs featuring Black women can add a distinct flair to a home or wardrobe.

Mocha Mane

Mocha Mane creates hair clips specifically with Black culture in mind, and founder Helecia Williams had one overarching goal when designing them: She wanted Black women, and women in general, to embrace their textured hair. Her inspirational and bedazzled clips have words such as kinks, curls and coils on them, and the brand deliberately showcases women of color with various complexions in its marketing materials.

Adore Adorn Jewelry

Get ready to fall in love with this legacy-inspired jewelry. Founder and designer Sasha V comes from a long line of self-taught designers and creatives, and on her website, she writes: “I design jewelry that pays homage to the creative forces that allow me to exist in this space. The stories of these jewels are a snapshot of my heart.” At the core of each piece? History, culture and family. For example, her Missy Ring was designed to honor the legacy of her aunt. The brand also donates 15% of net sales to organizations that work directly for the betterment of the community.

Izzy & Liv

Izzy & Liv is all about culture, confidence and soul. It includes accessories, apparel, stationery, umbrellas, subscription boxes and more that highlight images with an important message: Be confident about being Black. Make a statement with this 18-karat-gold-plated “Unapologetic” necklace.

Melanie Marie

This jewelry line understands the importance of giving back. With its Gems & Jewels program, it gives girls ages 10 to 18 an opportunity to pursue their dreams through a mentorship and arts education program. And, of course, let’s not forget about the jewelry itself. With a modern and chic aesthetic, it’s perfect for millennials and beloved by celebs; in fact, Beyoncé collaborated with the brand to create pieces such as the “Black Parade” nameplate necklace. Choose from personalized necklacesAfrica-inspired jewelry and other beautiful baubles. Your Kwanzaa shopping is about to get a lot easier!

Coco And Breezy Ecomm Via Cocoandbreezy.comvia cocoandbreezy.com

Coco and Breezy

Founded in 2009 by twin sisters Corianna and Brianna Dotson, this Black-owned business features eyewear that is both practical and fashionable. Since its inception, it’s been wildly popular in the fashion world and with celebrities, and when you take a look at the site’s fun frames, you’ll see why. Here are more of the best places to buy glasses online.


You’ll find high-end leather bags and funky, fashionable jewelry at this accessories brand. The pieces are perfect for the woman with an eclectic aesthetic who wants to make a statement.

Lily Frilly

Looking to add a little sparkle and shine to the closet of a mini fashionista? You can’t go wrong with this fun kids accessories line owned by a 7-year-old! Lily Frilly Adeleye (with a little help from her mom) crafts adorable hair bows, hair clips, backpacks and more, which you can find on the brand’s website and on Amazon. Even better? A major part of this brand’s mission is to empower young girls, helping them embrace their confidence and become a force in the world of business.

Beauty and cosmetics

Alafia.com Black Owned Businessvia alaffia.com


Founded in 2003 by Olowo-n’djo Tchala, Alaffia offers a wide variety of personal-care products that are vegan and cruelty-free. You’ll find curl-enhancing shampoos, triple-milled soap, shea-infused bubble bath and much more. A particular standout is the all-in-one unscented Authentic African Black Soap. And you’ll feel extra good about buying Alaffia because the brand gives back to African Togolese communities with its Empowerment Projects that focus on education, maternal health and environmental sustainability.


Everyone deserves glowing, healthy skin, and that’s exactly why Katonya Breaux created Unsun. The brand’s sunscreen products provide women of color with clean options that don’t leave behind a residue. You’ll fall in love with the SPF-infused highlighters, body lotions and tinted mineral sunscreens.

Danessa Myricks Beauty

Self-taught makeup artist Danessa Myricks was once a product developer for brands like KISS and Benefit. Now she’s in charge of her own beauty brand and known for creating rich products that complement and accentuate all skin tones, including darker hues. And her makeup isn’t just vibrant—it’s also long lasting and, in many cases, waterproof. That means you can rock a bold look, day or night, without worrying about sweat, humidity and whatever else ruining your makeup.


This Black-owned brand is all about beauty and wellness—and the place where they meet to help transform you into the best, healthiest version of you. You’ll find all sorts of lotions and potions for your skin and hair, as well as a line of supplements packed with good-for-you ingredients. Try the styling crème and the definition gel.


Founded by former refugee, model and Miss Congo Natacha Paugam, Ustawi creates products with all-natural ingredients based on family recipes from Africa. And while women of any color will reap the benefits of these skin-care essentials, the brand is deliberate about addressing issues commonly associated with melanated and darker-hued skin. If you sometimes struggle with hyperpigmentation and dark spots, then you’ll definitely appreciate products like the Niacinamide Dark Spot Corrector and Red Algae Detoxifying Toner.

25th & June

Looking for a fun, bold and nontoxic nail polish? You’re in the right place! Boasting a wide range of colors from pale pinks to bright yellows to glittery sparkles, 25th & June polish is 10-Free, which means it’s free of the 10 most commonly found chemicals in nail polish. With these polishes, you can feel good about your mani on a variety of levels.

Shea Radiancevia shearadiance.com

Shea Radiance

As you can probably guess, shea butter is the main ingredient in this brand’s ultra-moisturizing skin- and hair-care products—and in West Africa, it is something that’s used for both beauty and healing. Founder Funlayo Alabi sources shea nuts directly from cooperatives run by women in Nigeria and Ghana, which helps to fuel the economy in these communities and provides opportunities for women to feed, clothe and educate their children. That means it’s a purchase you can feel extra good about.

Butter by Keba

It was on a trip to Egypt in 2006 that Harlem native Makeba Lloyd felt the tug to enter the world of perfumery and the practice of aromatherapy. Lloyd’s Butter by Keba has grown to include not just fragrances, but also body care for men and women, hand products, deluxe gift sets and more.

Beneath Your Mask

The goal of this nontoxic hair- and skin-care brand? “Uncovering the masks” that we hide behind. When Dana, Beneath Your Mask’s founder, was diagnosed with lupus, she began looking for clean products that would rejuvenate her skin—and not make her condition worse. That’s when she decided to create nontoxic, organic and hydrating products. Try Heal Whipped Skin Soufflé, which is packed with shea butter and nourishing oils and vitamins, and you’ll be a fan for life.

Mischo Beauty

This trailblazing beauty brand is one of Oprah’s Favorite Things and has landed on a slew of “best of” lists for its vegan nail lacquers. Founded in 2013 when Kitiya Mischo King couldn’t find richly colored, high-quality, nontoxic nail polish while she was pregnant with her son, she decided to take matters into her own hands—literally. Today, her products are 10-Free—good for you, and good for the environment.

Femi Secrets

Femi Secrets is the brand behind the innovative 100% Leakproof Pretty Panty, which will seriously change your life at that time of the month. Designed with convenience in mind, the brand even offers custom subscriptions and packages so that clients can receive monthly feminine-care packages and products.


You’ll find all sorts of natural, plant-based goodness in Undefined’s beauty and wellness products. In fact, “undefining,” or destigmatizing, plant-based solutions, including CBD, was the driving force behind founder Dorian Morris’s desire to create this company. Try the R&R Sun Serum for a gorgeous addition to your skin-care routine.

LYS Beauty

Clean beauty products that come in universal shades? Yes, please! The first Black-owned Sephora Clean Color Cosmetics brand, LYS offers fab foundations, highlighters, cream blushes and more for women of all shades.

Yelle Ecommvia yelleskincare.com

Yelle Skin Care

A woman-owned and -operated skin-care company designed with melanin-rich skin in mind, Yelle offers products for men, women and adolescents. Choose from individual moisturizers, masks and more, tailored to your specific skin type, or invest in multi-product treatment systems that will give you everything you need for well-cleansed, healthy, stunning skin.


Inspired by her Southern upbringing and fond memories of the old-fashioned “rubdowns” her mother would give to those who weren’t feeling well, Foot Nanny founder Gloria Williams believes that self-care shouldn’t begin and end with a pedicure. Her line of aromatherapy foot products—from deliciously scented creams to soaking salts to essential oils—will take your at-home self-care regimen to the next level. And Oprah agrees: She swears by the foot creams, and one of the brand’s gift sets landed on her 2020 Favorite Things list.

Beauty Bakerie

One of our favorite Black-owned makeup brands, Beauty Bakerie was founded by Cashmere Nicole in 2011. After overcoming a battle with cancer, Nicole began to research more health-conscious beauty and makeup brands, and the Beauty Bakerie was born. You’ll fall in love with the variety of products created with high-quality, well-researched ingredients, like this beloved Flour Setting Powder. You’ll also love that the brand is dedicated to giving back. Nicole’s Sugar Homes initiative, founded in 2016, helps orphaned children around the world.

The London Grant Co.

Excellence through simplicity is at the heart of the London Grant Co., a body-care brand founded by Tiffany Staten. The products—which include rich creams, polishes and scrubs—are handcrafted in Atlanta and are nontoxic, 100% natural or organic, cruelty-free, plant-based and eco-conscious. You’ll definitely want to try the best-selling Cocoa & Jojoba Body Soufflé.

54 Thrones

Inspired by Christina Tegbe’s Nigerian upbringing, this brand promotes natural beauty by focusing on nourishing the skin. The ingredients that go into the products are grown on African soil and ethically sourced from cooperatives and artisans across the continent. Some standouts include the shea butter (with ingredients from Ghana and Uganda), as well as various oils sourced from Morocco, South Africa and Egypt. These beauty favorites also happen to be among Oprah’s favorite things.

Mented Cosmetics

According to the Mented website, founders KJ Miller and Amanda Johnson “want all women, from light to tan to dark skin tones, to feel like they have makeup that actually works for their complexions, so we’ve created the shades to help accomplish that.” Like many other Black-owned businesses, this desire was born out of need—and in this case, after a conversation between the two women about why it was so hard for them to find the perfect nude lipstick. They created their own wide range of shades and then expanded into products for the eyes, skin, brows and more.

People of Color

This nail polish brand was created with brown skin tones in mind. Showcasing a line of beautiful nudes with rich brown and cream hues, People of Color also offers vibrant pastels that beautifully accentuate melanated complexions. Founder Jacqueline Carrington was inspired to create the line due to her own experience of never seeing nail polish advertisements featuring women of color.

Majenye Hair Products Ecomm Via Majenye.comvia majenye.com


Take your beauty and self-care routine to the next level with this crystal-infused, plant-based wellness brand. You’ll find luxurious, mineral-infused bath salts, candles, sea moss and skin balms that replenish the body without toxic chemicals.

Tailored Beauty

Finding the right products for curly, kinky and coily hair is not always easy. That’s why YouTube content creator and entrepreneur Keya James launched this line, beloved by Black influencers. You’ll want to try the highly praised Everything Butter, which moisturizes dry hair and skin (and reduces the appearance of scars) with its hydrating blend of shea butter, coconut oil and grape seed oil.

Brown Girl Jane

This Black-women-owned wellness brand—which incorporates CBD into its products—focuses on promoting an anti-stress lifestyle and beauty regimen. You’ll find everything from Instagram-worthy vegan gummies to body oil that will nourish even the most parched skin.


Wish you could get that perfect glow for a natural makeup look? With this beauty and wellness brand, you can! Nyakio is like that trusted friend in the beauty industry who always knows the best tricks to try, as well as the best products. Transform your skin with the Sweet Almond Cleansing Oil Balm and Baobab Youth Infused Daily Defense Crème, both available at Target.

Ace Beautē

Founded in 2016 by Niye Aniekan-Attang, Ace Beautē offers a beautiful selection of bold, vibrant eye shadow, press-on nails, bronzers and false lashes. Try the fan-favorites Lolo PM lashes and Quintessential Palette to make a serious statement on a night out.

B Fragranced

Scent leaves a lasting memory long after a physical presence has left. Inspired by the “lasting scent” of its founder’s mother, the mission of this Black-owned business is for wearers to make a memorable impression on whomever they encounter. Choose from richly scented fragrances, lotions, creams and candles for both men and women.

Getbeurre.com Black Owned Business 3via getbeurre.com


This all-natural, plant-based, handcrafted skin-care line made from ethically sourced shea butter can help with rosacea, eczema and psoriasis. Beurre’s lavender-scented body cream is soothing, moisturizing and great for all skin types, but if you have a mom-to-be in your life, treat her to the belly cream and belly oil bundle to help ward off stretch marks.

Urban Hydration

What sets Urban Hydration apart from its competitors, aside from its incredibly gentle clean-beauty products? The brand’s track record of giving back, including its Giving Well partnership, which contributes to making clean water accessible to families in Kibera, Nairobi and Kenya with every purchase. To start, try the Bright & Balanced Aloe Vera Leaf Spot Cream, winner of a 2020 Beauty Innovator Award. Packed with rosehip, hemp and olive oils, it fights acne, lightens dark spots and detoxes the skin.

Efface Aesthetics

Founded by Roberta Moradfar, Efface Aesthetics is the only Los Angeles medical spa owned and operated by a Black nurse practitioner—and she understands the unique skin-care needs of people with different skin tones, including those within communities of color. From peels to injectables to laser treatments, the spa’s services are sought after in the area and have a number of celebrity fans.

Absolute JOI

Absolute joy comes when you find a skin-care brand that’s a great match for your skin. This clean beauty line, created by physician-researcher Dr. Anne Beal, addresses the needs of people of color who have sensitive skin, dark marks and hyperpigmentation without using skin bleach, sulfates, parabens or other harsh chemicals. Check out the mineral-based Daily Hydrating Moisturizing Cream with SPF 40 for a new everyday multitasker.

Naturally London

This unique foot-care line offers products that are nontoxic and made with organic ingredients. You’ll feel like you’re spending a day at the spa with detoxifying foot soaks, balms, polishes, serums and more. Founded by Chrissy Cabrera, a mom of two and certified aromatherapist, the brand is now expanding to hand care and nail care. Try the foot butter to smooth out those cracked heels before giving yourself a DIY pedicure.


Shopatmatter.com home pagevia shopatmatter.com

Brave + Kind Bookshop

Based in Decatur, Georgia, this neighborhood bookshop offers a carefully curated selection of children’s books online. Its picks focus on diversity and inclusion and encourage empathy—all things we want our little ones to learn.

Black Pearl Books

Black Pearl Books was created with equity and cultural awareness in mind. This Texas-based shop is a community space and bookstore that stands on the biblical principle of John 13:34, which states, “Love one another, as I have loved you.”

Brown Sugar & Spice Books

Brown Sugar & Spice Books specializes in making true stories about people of color accessible to people all over. For this online bookstore and community, Black history is not just celebrated in February—it’s celebrated all year long.

Sister’s Uptown Bookstore

Sister’s Uptown Bookstore, located in New York City’s Washington Heights neighborhood, is more than a bookstore. It’s a community committed to elevating consciousness through its online and community offerings. According to founder Janifer Wilson, the shop’s goal is to “nurture their minds, hearts and souls with present and past works of gifted African American authors and other great authors and intellectuals, including masters of the spoken word.”

The Lit. Bar

The Lit. Bar is the only indie bookstore located in the borough of the Bronx in New York. Owned by Noelle Santos, this shop offers hip, cultured and artistic events throughout the year—and, of course, plenty of must-reads in-store and online.


Matter is an independent Black-owned bookstore in Denver that specializes in books about resistance, typography, design and love. According to its website, it serves “the book needs of all revolutionaries, designers and other thinking persons,” online and in-person.

Harriett’s Bookshop

Named after Harriett Tubman, this Philadelphia-based bookshop features books by women authors, women artists and women activists. In addition to its diverse collection of books (also available online), it sells other merchandise and hosts cultural events.

Brown Sugar Cafe And Booksvia brownsugarcafeandbooks.com

Brown Sugar Café & Books

Brown Sugar Café & Books is an upscale, urban bookstore located in Houston. Its founder, Raven R. White, has had a passion for books and words since early childhood, and she and her team are committed to promoting youth literacy and entrepreneurship.


Fenoel Black Owned Businessvia fenoel.com

Fe Noel

Bring a little high fashion to your daily life with this women’s clothing brand inspired by founder Fe Noel’s Caribbean heritage. It was designed with the well-traveled, cultured and glamorous shopper in mind, and its gorgeous pieces featuring bold colors, vibrant prints and flattering silhouettes can help you upgrade your wardrobe in an instant.

Sammy B

This women’s ready-to-wear clothing line doesn’t shy away from red-carpet-level looks. The pieces are feminine yet bold, and they definitely stand out. Pair this Millie Dress with white boots, and you’ll be ready to take on the world.

Ade + Ayo

Got a little fashionista in your life? This adorable baby and children’s line, which offers clothing and essentials like bibs and nursery decor, merges a beautiful modern “African aesthetic.” Created by Temidayo Adedokun, the brand originated with her desire to find African-inspired nursery decor and clothing after she had her first baby.

Stina & Mae

Inspired by a generational legacy of Black motherhood, Stine & Mae is the brainchild of a former fashion journalist. The company’s first product, a vegan leather changing mat, was created when founder Mishell wanted a better, cleaner, antimicrobial product for her baby. On the site, you’ll find fashion-forward bibs, blankets and nursing pads that make perfect gifts for a new mom. You can also feel good about your purchase, as the brand donates 2% of its yearly revenue to fighting childhood hunger and organizations that help moms in need.

Rebecca Allen

Shoe lovers, this one’s for you! This brand’s flats and heels are a must-have in every wardrobe, but they were inspired by a very specific need: The Brooklyn-based founder could never find a nude shoe that matched her melanated skin tone. Realizing this was an issue faced by so many women of color, she decided to do something about it. Check out her three classic styles: The Skim, a pointed-toe flat; The New Pump, a classic comfy heel; and The Two Strap, a sophisticated strappy sandal. Which one is at the top of your wish list? Here’s what your favorite shoes say about your personality.

Wavsmerch via wavsmerch.com


This modern, urban, unisex fashion brand is bold, distinct and unapologetically hip. If you’re looking for the perfect classic vintage tee, fashionable sweats to rock with a heel, or a chic sweatshirt that goes well with everything, you’re in the right place. On-trend and fashion-forward, these pieces are the perfect combination of luxe fashion and streetwear.

Mami Wata

Surf’s up! This African company, whose name means “Mother Water” or “Mother Ocean,” creates men’s and women’s fashion, accessories, surfboards, prints and more, and its overarching mission is to strengthen Africa’s surf tourism and economy. In 2021, Mami Wata published the book AfroSurf, and all the proceeds go to two African surf organizations: Waves for Change and Surfers Not Street Children.

Moonlight Roller

Roller skating has its roots in Black culture, and it’s long been a form of creative expression in inner-city communities across the country. When mom and veteran Adrienne Cooper found herself battling depression, she turned to roller skating and eventually founded Moonlight Roller, a mobile skating community and skate rental service. She also designed the wildly popular Moon Boots, hybrid roller skates that work indoors or out and come in a variety of styles. According to Vogue, this company is playing a large role in the recent “skate revivals.”


Be prepared to be obsessed. Founded in 2018 by Shilla Kim-Parker, this Black- and woman-owned online marketplace sources and sells the coolest secondhand and vintage fashion items. Its latest ambassador and partner? Ruth E. Carter, the lead costume designer for a slew of Hollywood hits, including Black Panther, Selma, Amistad and Malcolm X. She will help bolster Thrilling’s network of small businesses by connecting them with upcoming film projects, and on the site you can also shop pieces inspired by her work.

Bodylicious Couture

Considering its name is Bodylicious, you might assume this ready-to-wear brand is all about accentuating your curves—and you’d be right! With a spotlight on women’s natural assets, as well as bold colors and unique fabric textures, this clothing will help you create an effortlessly chic, high-end look.

Aya Morrison

One look at Aya Morrison’s brightly hued and gorgeously patterned items, and you’re going to want to book a tropical vacation ASAP. Morrison is known as one of the originators of African-inspired swimwear, and she brings that aesthetic to everything from dresses to skirts to the accessories in her collection. If you’re in the market for swimwear, here are more of our favorite bathing suits for every body type.

Brown Mill Company

This New Jersey–based clothing brand, which offers styles for men and women, describes itself as “a combination of bespoke tailoring and streetwear.” You’ll find items with phrases like “Think Bigger” and “The World Needs Unity” on long-sleeve tees, carpenter jackets and chinos—and all of them are created sustainably from recycled textiles.

Le Petit Organic

Shop at Le Petit Organic and you’ll have the most stylish kids on the block. This “vintage-inspired heirloom clothing” brand for kids from birth to 10 years old is on a mission to bring diversity and inclusivity to childrenswear. The founder, Sanjay, works with a diverse group of minority entrepreneurs from around the world, and the items—from clothing to accessories to toys—are all handmade in New York City.

Aliya Wanek via aliyawanek.com

Aliya Wanek

Chic. Earthy. Ethical. Sustainable. Those are the four words that sum up the vision of this San Francisco–based, Black-owned company, founded in 2016. You’ll find a full range of womenswear on the site, from comfy sweatshirts to effortlessly stylish dresses—and you’ll find yourself wondering where this sort of cozy fabulousness has been all your life.

Nubian Skin

“Nude” as a color can be difficult to find in various shades of brown. Nubian Skin changes that, offering a plethora of shapewear, slips, hosiery, bodysuits and other undergarments for those with melanated complexions, along with menswear items like cotton tees and boxer briefs. The site even provides a skin-tone guide so you can find the perfect hue for you.

Nude Barre

Another company created to fill the void of historically underrepresented skin tones in the undergarment industry, Nude Barre features products in 12 shades of nude—”from the slightest pink with yellow undertones, to the deepest hue of brown with hints of amber.” It also offers an expanded size range, so you’re sure to find just the right fit in tights, bodywear, bralettes, panties and more.


This mother-daughter children’s fashion brand was created for modern moms who want to get a little matchy-matchy with their minis. Inspired by her own experience with motherhood and shopping, mom-of-two Lisa Morris started LĒ•LĀ•LŌ in 2020. The brand is now sold online and in more than 80 stores in the United States, offering stylish clothing and accessories for moms and kids. These items would make fantastic baby gifts for the new mom in your life.

Neon Kisses

Neon Kisses offers modern, hip clothing for kids, tweens and adults. It combines a vibrant, fun city vibe with that added hipster appeal, featuring—you guessed it—neon accents! You’ll find flouncy skirts with graphic prints for girls, bold leggings, sports-inspired gear, whimsical accessories and more.

Ruby Love

Founded by Crystal Etienne in 2015, this underwear and swimwear line provides protection from leaking during that time of the month. It includes game-changing swimsuits, underwear and exercise clothing that all women can feel secure and confident wearing.

Food and beverages

Black And Bold Coffee via blkandbold.com

BLK & Bold

BLK & Bold is a Black-owned specialty coffee and tea brand distributed nationally—and you’ll find the perfect gifts for coffee lovers here. It was founded by two childhood friends, Pernell Cezar and Rod Johnson, who are committed to making a social impact; they donate 5% of the company’s profits to causes that help fight youth homelessness. You can also shop BLK & Bold on Amazon.


Founded by mother-daughter duo Sandra and Sanaa, this tea company partners with female farmers in Haiti to create economic opportunities and give back. The products are 100% natural, grown in Haiti and come in a variety of flavors.

Abby Creek Vineyard

This Oregon-based vineyard was established by Bertony Faustin, who, in 2008, became the first Black winemaker in Oregon. His goal was to make his vineyard feel like a home, which is the same feel you’ll get from the fun descriptions of his wines on the website.

Pretty Luxe Picnics

When is a picnic not just a picnic? When Pretty Luxe Picnics is in charge of it. This Atlanta-based events company specializes in intimate dinner parties, wedding proposals, beautiful brunches and more—and trust us when we say that the results are uniquely picture perfect, romantic and gorgeous.


This vegan and gluten-free cotton candy business came directly from a mother’s love. Founder Therese Dozier, mom to two children on the autism spectrum, wanted to show her kids that they could “create their own lane through entrepreneurship in a world where differences are often not celebrated.” Made in small batches by hand, these sumptuous sweets have no artificial flavors or colors and are made from raw organic sugar. Try the Peaches N’ Cream Cotton Candy Tub—your sweet tooth will thank you later.

Paint ‘N Pour

This NYC-based company puts a fun, modern spin on the “paint and sip” concept. Co-founded by serial entrepreneur Tinesha Sharpe, Paint ‘N Pour is not just an art-making experience—it’s a cultural hub that allows art instructors and bartenders to infuse their own cultural style and expertise into the pop-culture art sessions. Each session is two hours, and as you paint, classic hip-hop songs float through the colorful and vibrant atmosphere.

Andy Factory

In search of the world’s best, tangiest sauce for cooking? You just may have found it. Andy Burton and his brother Nyles have developed one of the most sought-after sauces in the D.C. region: Uncle Dell’s Mambo Sauce. You’ll also want to get your mitts on Aunt Ree’s Cluck It, a tangy mayo-based sauce that gives chicken the perfect kick of flavor.


Vegans, rejoice! This Los Angeles–based non-dairy-cheese company co-founded by chef Ian Martin and Aaron Bullock offers organic vegan cheese labeled the “Best Dairy-Free Cheese in the Market.” It’s made from a cashew and almond milk base and blended with locally sourced fresh herbs, veggies and spices.

Cool Cat via drinkcoolcat.com

Cool Cat

If you love refreshing drinks with a little kick, you’re in the right place. This Miami-based brand makes delicious low-calorie spritzers in four flavors: berry, grapefruit, citrus and original (elderflower mint lime). Liquor.com named Cool Cat’s spritzers the “Best Spritzer of 2021,” and once you try them, you’ll understand why.

Pennie’s Tea

Pennie’s Tea was created with healing and restoration in mind. Founded by “tea sommelier” and health professional Pennie Crockett after she experienced domestic violence and developed IBS (Irritable Bowel Syndrome), the company’s wide selection of teas reflect Crockett’s extensive research on holistic medicine. Choose from 50 blends that can detox, heal, soothe or simply be enjoyed whenever you want. Flavors include everything from black and green teas to fruity and exotic tropical mixes.


On a mission to deliver the best agave to your glass, Revel produces a spirit called Avila that’s made from pure agave, grown and harvested in the Morelos region of Mexico. Available in Blanco, Reposado and Anejo, the bottles can be custom-engraved for the perfect gift.

McBride Sisters Wine Company

As one of the largest Black-owned wine businesses in the United States, the McBride Sisters brand prides itself on being “inclusive, accessible, socially aware and sustainable.” Check out two of the collection’s newest offerings: Black Girl Magic 2018 California Merlot and Black Girl Magic 2018 California Zinfandel. In addition to producing some serious magic, sisters Robin and Andréa are committed to making a larger impact with the She Can Professional Development Fund, which they established in 2019. These wines make a terrific gift for wine lovers that you can feel extra good about.

Bon AppéSweet

The story behind Bon AppéSweet is just as sweet as its handcrafted, dairy-free chocolates made with cacao, cocoa butter and dates. The company was founded by Thereasa Black, a mom and former naval officer, after she was deployed and away from her young daughter for 13 months. When she returned, she wanted to figure out a way to never leave her daughter again—and help her daughter find a healthier alternative for the sweet treats she indulged in while Mom was away. And that’s exactly what she did. You seriously won’t believe that these chocolates have absolutely no processed sugar and instead use fruit-based sweeteners. Yum!


Rebundle Ecommvia rebundle.co


“Braid better” in every way with the products from this eco-conscious hair-supply company founded by Ciara Imani May. The plant-based braiding hair that Rebundle sells is nontoxic and made with extracted banana fiber, something that’s extra important, since plastic synthetic hair often irritates scalps.


Launching a line of products at the start of a worldwide pandemic wasn’t what Tonya Thompson and Sharie Wilson had in mind, but they ended up helping women everywhere who were suddenly homebound and away from their favorite salons. Their Healthy Hair System, which involves the protective style of a weave and is monitored by stylists, is all about growing beautiful, healthy hair. But you can get your own healthy, luxurious locks at home (for any type of hair) with this starter kit.

Bask & Bloom Essentials

After having her first child and experiencing postpartum hair loss, Candera Thompson decided to create a natural beauty brand while researching ways to get her hair to grow back healthy. Her hair-care products are natural, organic and vegan-friendly, and they provide intense moisture and protection from breakage for multi-textured curly hair, though they work for all hair types.

Bread Beauty Supply

Bread Beauty Supply aims to make caring for natural hair and curls less complicated. From their beloved wash kits that include all the essentials to sensitive shampoos and moisturizing hair masks, this Black-owned business is all about making hair-washing super easy.

Camille Rose

Whether you have wavy, curly, coily, kinky or straight hair, you’ll fall in love with Camille Rose’s natural hair line, which features good-enough-to-eat products like the uber-popular Honey Hydrate leave-in conditioner. And founder Janell Stephens’s story is pretty great too: The mom of five whipped up her original products in her own kitchen as she was looking for a way to deal with her children’s chronic eczema. The brand also offers face products and self-care items. Check out these other mom-invented products that are pure genius.

Bounce Curl

If you’re a curly girl seeking products that will refine and moisturize your curls, Bounce Curl is the answer. Rejecting the “one size fits all” method when it comes to hair care, this company caters to different hair textures. Not sure if your curls are a 2C, 3A or 4C? Head on over to their website to take a hair quiz and learn from their tutorials. Then try out the well-reviewed Light Hold Creme Gel, which was designed with your hair texture in mind.

Taliah Waajid

Taliah Waajid has been a trailblazer in the natural hair-care industry for more than two decades, and her brand has a long-standing track record in the natural hair community for helping women of color grow out their naturally textured hair. Choose from the Protective Styles, Pure & Natural and Green Apple & Aloe collections.

Frederick Benjaminvia shop.frederickbenjamin.com

Frederick Benjamin

Men need a little TLC too! That’s where Frederick Benjamin comes in. This shaving and grooming brand turns everyday tasks into an art form. The products also forgo irritants like petrolatum, instead including natural ingredients like spearmint, hempseed and clove. The brand’s founder, Michael James, was inspired to create his company after witnessing so many men of color struggle with razor bumps such as strawberry legs, in-grown hairs and hyperpigmentation. Offerings include a wide range of shaving, beard and hair products that can also be found on Amazon.

The Mane Choice

Founded by registered nurse Courtney Adeleye and her physician husband, The Mane Choice takes a “beauty, health and science” approach to hair care. Products including hair-thickening shampoos, moisture sealing creams and straight-up vitamins for hair growth are infused with ingredients like biotin and vitamins A, B, C, D and E.

Heat Free Hair

When it comes to extensions and hairpieces, you need seriously good products to make your mane look natural. The founder of Heat Free Hair, Ngozi Opara, didn’t want to leave that to chance, so she moved to China for a year to learn about the entire hair-manufacturing process. A year later, in 2013, she began producing her own products, focusing exclusively on natural textures. Products include wefted hair and closures, clip-ins, ponytails and wigs that people won’t believe aren’t your own hair.

Hair + Space Blowdry and Beauty Bar

Founded by beauty connoisseur Regina Holbert, this Maryland-based company “offers a chic space that has the perfect chemistry of speed of service, luxury and inclusion.” Need a blowout or some natural-curl care? This is where you’ll find the experts who know how to treat all kinds of hair.

RevAir Reverse-Air Dryer

This hair dryer puts an innovative spin on the blow-drying process. Instead of using high heat and chemicals, it utilizes new technology that dries hair quicker, seals cuticles in their natural direction and produces longer-lasting results. The dryer can be used with coarse hair, braids and even locs and extensions.

Contents Haircare

The founder of Contents Haircare, Cheryl Bergamy, has been a celebrity hairstylist for more than 20 years and has worked with the likes of John Legend, 50 Cent, Demi Lovato and more. Created with textured hair in mind, Contents’s products use plant-based ingredients and are 100% vegan. Check out the Skin & Scalp Conditioning Cream, Style & Go Leave-In Conditioner and Earth Silk Glossifyer.

African Pride

This brand is a household name in Black communities around the country, with its focus on accessible, natural hair care for women of color at affordable prices. Products include everything from braid spray to curly-hair products to anti-breakage leave-in conditioner tailored for different hair textures. The company also donates to social-justice causes, community building and even disaster relief, so you can feel extra good about your purchases.

Darling Hair Extensionsvia darlinghair.com

Darling Hair Extensions

Wish you had fabulous box braids, faux locs, crochet extensions or a cute ponytail weave? Darling has you covered with authentic-looking textured hair extensions of all types that are simply stunning. Check out the huge selection on the brand’s site or on Amazon.

Canvas Beauty

Canvas Beauty began with a dream—literally. One night, founder Stormi Steele had a dream about cayenne pepper and then began to research the connections between this natural ingredient and healing the scalp and hair follicles. Her first product was the now-beloved Canvas Hair Blossom Serum, and the brand has been making waves ever since.


Founder Jesseca Dupart got her start as a hairdresser, then ventured into the world of hair-care products. Now she has a multimillion-dollar empire and endorsements from the likes of Monica, Christina Milian and Blac Chyna. Still, her goal remains the same: to help others on the road to healthy, showstopping hair. Try the brand’s bestselling Miracle Drops for growth, shine and all-around awesomeness.


Have a fabulous hair day every day with Upgrade’s hair extensions and custom lace wigs. Customers can choose from a wide variety of different hairstyles, as well as a variety of bundles in closures, all created with raw human hair that no one will ever know isn’t 100% yours. Digital styling will help you get the look you’ve always dreamed about.


CurlQueen founder Nai’Vasha Intl knows a thing or two about natural hair and curls. A sought-after Hollywood hairstylist whose client roster includes the likes of Tracee Ellis Ross, Alicia Keys, Lupita Nyong’o and Serena Williams, she has created a revolutionary hairstyling glove that detangles hair, stimulates the scalp and increases blood circulation, taking your curls to next-level perfection. It’s one of those genius hair products you won’t know how you ever lived without.

Alikay Naturals

Natural is the name of the game at Alikay Naturals. Founder Rochelle Alikay Graham-Campbell, who started creating her popular products in her kitchen as a 22-year-old college student, puts an emphasis on high-quality, responsibly sourced, all-natural organic ingredients in her line of hair and skin care for adults and babies. From moisturizing honey and coconut oil to apricot kernel oil and marshmallow root, the ingredients sound good enough to eat—and smell as amazing as you’d think!

Rucker Roots

Founded and operated by two sisters, Ellen and Ione Rucker, this brand is all about family traditions, values and roots (of all kinds). Inspired by their mom, who would use vegetables from the garden to mix up products for their hair regimen when they were young, the sisters wanted to help their own daughters love their natural hair and create the right products to use on it. Thus, Rucker Roots was born, with products like Rock Your Roots Scalp & Hair Oil and Nourish + Restore Papaya & Mango Deep Conditioning Mask designed to keep “the roots” of your hair healthy.

Pattern Companyvia patternbeauty.com


Tracee Ellis Ross is known for her fabulous big hair, so it will come as no surprise that her company specializes in products that will help you rock your own amazing ‘do. Regardless of your style preference and whether your hair is curly, coily or somewhere in between, Pattern is all about helping folks with textured hair learn how to care for their specific hair type. Check out the site’s Curl Guide and then shop accordingly for shampoos, conditioners, styling custards, hair masks and more for total hair nirvana.

Strands of Faith

Instead of giving up on your hair, have a little faith! The products in this line will help your hair grow longer and healthier, but founder Ameka Coleman also wants to inspire people to “embrace their God-given strands.” To start, check out the site’s top seller, Blessed Strands Elixir, which is packed with good-for-your-hair chebe powder, pomegranate oil, hibiscus oil and flaxseed oil.

Uncle Funky’s Daughter

This hair-care company earns our vote for the best brand name—and the best way to tame frizz. Its natural, chemical-free products are designed to define, hydrate and hold curls, and banish frizz once and for all. Shop by curl patterns for cleansers, conditioners, curl definers and other items you won’t know how you ever lived without.


Soultanicals was founded by Ayo Ogun, a mom of six on a mission to “make your hair and body swoon in self-loving bliss”—and find a gentler way to detangle her daughter’s hair. She has done that and so much more with her toxin-free, cruelty-free, organic, vegan products made with African botanical ingredients. Looking to unknot your own kid’s hair? These leave-in conditioners and detanglers will totally change your life—and that’s not an exaggeration.

TPH by Taraji

Created by actress and entrepreneur Taraji P. Henson, this scalp- and hair-care brand aims to help you embrace your hair and your creativity. Fan-favorite products include the Master Cleanse targeted scalp wash, Ride or Die leave-in conditioner and Never Salty, a sugar-based scalp and hair scrub. Your locks will be red carpet-worthy before you know it.


54 Kibo Ecomm Via 54kibo.comvia 54kibo.com


Looking to spruce up your space? This home-decor brand has a gorgeous global aesthetic that focuses on contemporary African designs. Founded by Nana Quagraine—who was born in Ghana, raised in South Africa and now lives in New York—54kibo features everything from beautifully patterned throw pillows to sleek wooden side tables inspired by traditional Djembe drums to ornate beaded chandeliers. You’ll also find baby items and all sorts of unique gifts for everyone in your life on the site.

Nicole Crowder Upholstery

This furniture and design studio creates modern, custom furniture—from gorgeous chairs and sofas to meditation pillows and “poufs” that definitely make a statement. Since pieces are made via commission only, you’ll get a handcrafted and one-of-a kind piece from a designer whose work has been featured in the likes of Elle Decor, Martha Stewart Living and Architectural Digest.


Founded by Justine Blakeney in 2009, Jungalow has grown from a blog into a full-fledged lifestyle brand with collections sold at Target. Known for having a bohemian aesthetic, this Black-owned business sells wallpaper, art prints, eclectic home decor collections and more. We particularly love these adorable artsy planters.

The Black Home

Founder Neffi Walker is known for using dark tones in her designs, as well as accentuating kitchens with pops of color and gold. Make a statement with a subtle yet bold cocktail shaker.

Lolly Lolly Ceramics

The “small but mighty” team at Lolly Lolly Ceramics creates tote bags, clothing and probably the coolest, most architecturally designed mugs you’ll ever see. All of the items are handmade and designed with longevity in mind.

Estelle Colored Glass

Inspired by her grandmother’s unique colored-glass collection, founder Stephanie Summerson Hall created Estelle Colored Glass to honor her “Big Mama,” who would take her along when she scoured shops in South Carolina in search of the perfect cake stand. Now, the handblown glassware brand creates gorgeously hued cake stands, glassware and more.

Sheila Bridges Home Ecomm Via Sheilabridges.comvia sheilabridges.com

Sheila Bridges Design

One look at Sheila Bridges’s showstopping patterned home decor and you’ll understand why she was named “America’s Best Interior Designer” by Time and CNN. Her Harlem Toile du Jouy line explores the 18th-century French pastoral motif and brings it very much into the 21st century with wallpaper, window shades, plates, platters, glasses and more. You’ll also find wallpaper and decals in other eclectic patterns on the site. Fun fact: Bridges designed Bill Clinton’s office in Harlem in the early aughts.


Goodee is a curated online marketplace offering essential homewares and lifestyle products that bring together the values of good design, good people and good purpose. Sustainability is at the heart of the business, so you can feel good buying these gorgeous woven baskets, vases, modern furniture and more to liven up your space.

Tactile Matter

Multidisciplinary artist Kanesha Sneed creates limited-edition throw blankets and ceramics with the goal of highlighting the Black female experience. Sneed is also the author of the children’s book Many Shapes of Clay: A Story of Healing.

Rochelle Porter Design

If you’re looking for bold, brightly colored activewear, vibrant pillow covers or even statement-making bodycon dresses, Rochelle Porter has you covered. A combination of Caribbean flair and sleek Scandinavian design, the products are all hand-designed by Porter, and each item is created with eco-friendly dyes. The company also prioritizes sustainability and ethical manufacturing.

Bolé Road Textiles

Founded by New York–based designer Hana Getachew, Bolé Road was inspired by her Ethiopian heritage and her experience in the interior-design world. On her site, you’ll find a wide range of home accessories, from pillows to curtains to wall hangings.

Expedition Subsahara

Born in Senegal and now living in St. Louis, Sofi Seck founded Expedition Subsahara to counter the idea that African art and life is all about impoverished experiences. Instead, her goal is “radical respect” via “happy baskets for colorful people.” One look at her gorgeously hued, handwoven baskets, place mats and storage bins, and you’ll understand exactly what she means. Bonus: 20% of all profits go toward building a STEAM school for girls in Senegal.

Marlene Barnett Design Ecomm Via Marlenebarnett.comvia marlenebarnett.com

Malene Barnett

Malene Barnett is a multidisciplinary artist who creates a vast array of home decor items and artwork. Check out the Kindred Collection, a line of patterned wallpaper inspired by the “contemporary Black experience rooted in the cultural and artistic traditions of the African diaspora.”

Peace + Riot

Achuziam Maha-Sanchez, whose family hails from Africa and the Caribbean, highlights Black culture at her Brooklyn-based home-decor boutique. All the store’s items—which include totes, pillows, candles and quirky home accessories—have a global, well-traveled vibe.


Eco-friendly, ethical and effective. Those are the guiding principles of this brand’s line of green cleaning products, which include everything from laundry detergent to disinfectant to dish soap. In fact, more than 150 of the company’s products have received the EPA’s Safer Choice seal. In addition to making the company both sustainable and carbon-neutral, president and CEO Kelly Vlahakis-Hanks emphasizes diversity at ECOS, where 64% of the executives are women and 45% are BIPOC.

Mental health and wellness

Balanced Black Girlvia balancedblackgirl.com

Balanced Black Girl

Founded by Lestraundra Alfred, this health podcast and digital platform is designed to empower Black women by connecting them with health experts and professionals in the mental, social and spiritual health space. Just as important to Alfred is the community network she’s building of members, which becomes stronger and more unified the bigger it grows.

BEAM (Black Emotional and Mental Health Collective)

BEAM stands for Black Emotional and Mental Health Collective. Through education, advocacy, training and the creative arts, BEAM aims to provide Black people with more accessibility to emotional health care and the proper resources for healing, as well as create a community of like-minded individuals committed to the overall mental and emotional health of those in Black communities. This tool kit can get you started at home.

Ethel’s Club

Ethel’s Club is a social and wellness club based in Brooklyn, New York. It supports inclusion, offers safe spaces for healing and embraces community mindsets. Its mission? To welcome those who “believe that centering community is power.”

Inside Outer Beauty Market

Inside Outer Beauty Market, which features brands and products that are toxicant-free, was birthed as a result of self-care coach Dixie Lincoln Nicols’s popular blog. The company is committed to giving back and has partnered with the reforestation organization One Tree Planted to plant trees in Haiti, Rwanda, Florida and even the Amazon Rainforest.

Freedom Apothecary

This Philadelphia-based sanctuary is dedicated to holistic wellness and inclusion. Its goal is for all women, but especially women of color, to find community and genuine support and become immersed in an atmosphere that is conducive to self-discovery and growth. Co-founded by Morrisa Jenkins and Bonkosi Horn, Freedom Apothecary supports and sells women-owned brands such as Honey Belle, Baby Mama and Moon & Jai.

Movita Organics

Founded by author and producer Tonya Lewis Lee, Movita Organics specializes in vitamins for women. Here, you’ll find beauty vitamins, prenatal vitamins and multivitamins—and they’re all created using whole food, not synthetic ingredients. Shop on Movita’s website or on Amazon.

The SPAaaht

There’s nothing more relaxing than stepping into a boutique spa that feels like a warm, cozy home. The SPAaaht is located in a beautiful and historic Harlem neighborhood, and its owner, LaJuana Smith-Huebner, is a wellness advocate with more than 20 years of experience in the spa industry. It offers nail care, massages, skin care, waxing and more—and once you set foot inside, you may never want to leave. If you need some extended relaxing and recharging, book a stay at one of these wellness retreats.

My Happy Flo

PMS, begone! This brand offers plant- and vitamin-based relief for premenstrual symptoms and has been dubbed “self-care in a bottle.” Co-founded by longtime friends Necole Kane and Fallon Mercedes Brock, My Happy Flo was created to empower women who struggle with their cycles, fibroids and other reproductive issues.

Lumibloomvia lumibloom.com


Need a soothing bath after an intense workout? Or maybe a de-stressing cup of tea after a long day of work? LumiBloom’s wellness and hemp CBD products can help. Try the brand’s recovery bath salts, CBD-infused teas, gummy vitamins and more. You’ll also find hair products on the site, from extensions to clip-ins.


Founder Marc Washington created this company in honor of his late sister, and it focuses on providing science-backed information and healthy resources to vulnerable communities. After researching the gut microbiome, Washington was inspired to create healthy shakes that fuel the body. Choose from gut-balancing shakes in chocolate, vanilla or mocha; vegan options are also available.

Black Travel Box

With the Black travel industry booming now more than ever, this brand is committed to making sure jet-setters have the best TSA-friendly products for hair and skin. You’ll find skin-soothing body balm, moisturizing lip balm and hair balm specially designed for natural hair that’s worn in a protective style like braids or buns when traveling.

Daybreak Yoga

Daybreak Yoga is the only Black-female-owned yoga studio in Ohio. It was founded by Dawn Rivers, a librarian turned yoga coach, as a safe haven for women of color who may not have felt comfortable in other spaces. Rivers also coaches other women of color to become certified yoga practitioners, offers yoga and wellness retreats, and has a store on Amazon.

Body Complete Rx

Body Complete Rx believes that getting healthy should be as easy as having plant-based supplements delivered directly to your doorstep—which is exactly what they do. Samia Gore, a mom of four, created this brand with a nutritionist to ensure that other parents like herself could commit to living a healthy lifestyle.

Reel Paper Ecomm Via Reelpaper.comvia reelpaper.com

Reel Paper

Reel Paper is “100% tree-free paper” made from bamboo. You’ll find eco-friendly toilet paper and paper towels that don’t contain ink, dyes or BPA, and better yet, each purchase helps in sustaining the environment.

New Nurse University

Genuine mentorship is just as important as getting a good education. With her tutoring company, registered nurse Renee Dyson has facilitated in helping more than 300 students pass nursing school.

Josephine & Billie’s

What do the “teapads” of the 1920s and ’30s, jazz and cannabis have in common? They have all, at times, provided relief from the stress and anxiety many marginalized communities disproportionately feel. Josephine & Billie’s is an LA-based cannabis dispensary backed by TPCO, an investment group whose creative director is none other than Jay-Z. This “safe haven” is a communal space where women, particularly women of color, can feel safe in an inclusive environment while discovering and enjoying the benefits of cannabis.


Kale My Namevia kalemyname.com

Kale My Name (Chicago)

Tabitha Brown, vegan influencer, entrepreneur and author of the New York Times bestseller Feeding the Soul, is known for spreading messages of hope and inspiration, eating clean and living a healthy lifestyle. Her restaurant, Kale My Name, is a globally inspired vegan spot in the Windy City.

The Ginjan Café (New York City)

Co-founded by brothers Rahim Diallo and Mohammed Diallo, the Ginjan Café serves up delicious crepes, premium coffees, juices, beer and wine, delicious teas and more. Can’t get to East Harlem to get the goods? Their signature Ginjan beverage can be found online and at Whole Foods.

The Busy Bee (Atlanta)

If you love traditional Black soul food like Southern-style macaroni and cheese, candied yams, collard greens, fried okra and crispy chicken, the Busy Bee will be your new favorite spot. Located in the heart of downtown Atlanta, it’s surrounded by historically Black colleges and universities, including Morehouse College, Spelman College and Clark-Atlanta University.

Seasoned Vegan (New York City)

The Harlem-based eatery, founded by Brenda “Chef B” Beener, has some of the most savory, delectable vegetarian dishes you’ll find anywhere. Even carnivores will be obsessed with dishes like yam-based Po’Boys and BBQ Riblets, which are actually a clever combo of lotus roots and a fermented soy blend.

Textiles, gift wrap and stationery

Yayday Paper Companyvia yaydaypaper.com

Yayday Paper Co.

If you’re a fan of scrapbooking, colorful DIY projects and pretty prints, you’ll love Yayday Paper Co. Founded by Amber Kemp-Gerstel, host of Disney Family Sundays on Disney+, this family-friendly brand offers fun stationery, crafting ideas, printable stickers and more. Shop for one-off goodies and bundles, or sign up for a subscription to receive monthly downloadable projects and products.


This elegant personal-organization brand offers sophisticated planners, notebooks, note pads and more. For an instant style and organization upgrade, buy the lovely (and vegan) Black Lisse Matrice Quilted Agenda Cover. Bonus: When you purchase any Notiq product, a portion of the profit goes toward the brand’s mission to “empower the livelihood of overlooked individuals in developing countries.”


CrateJoy specializes in creating unique subscription boxes designed specifically for, well, anyone. And while it is not a Black-owned company, per se, the brand has a large section dedicated to fun and unique boxes from Black-owned businesses, whether you’re interested in at-home spa products, kiddie crafts, cute stationery or pretty much anything else.

Cloth & Paper

Looking for sophisticated planners, journals, notebooks, stickers and other fun stationery items? Cloth & Paper is the place you’ll want to be. It’s the perfect brand for paper-and-pen lovers who like to keep things simple and chic, and the site also offers subscription boxes.

Effie’s Paper

Founded by Kalyn Johnson Chandler, Effie’s Paper is a stationery company that also sells desk items, lifestyle accessories and a collection called Black Girl Magic. Subscription boxes of curated products are available as well.

Copper & Brass Paper Goods

This brand was inspired by founder Ariel Young’s and her mother’s thoughtful attention to wrapping gifts. And what began as a wrapping paper and gift tag company has become a company that now includes greeting cards, notebooks, accessories and paper goods too. The brand is also deliberate about promoting images of Black people that reflect positive representation, especially Black families and Black traditions.

Folkus Ecomm Via Foklus.covia folkus.co


This gift-wrap brand is committed to showcasing the Black aesthetic. Using eco-friendly, stone-paper products, Folkus blends together sophistication, innovation and Black culture. Each gift-wrapping selection is double-sided and features unique artwork, designs and prints. This Nana gift wrap, for example, features a bold design on one side and the words “thank you” on the other. Just consider yourself warned: You’re going to have a hard time deciding between all the gorgeous offerings.

Black Paper Party

Black Paper Party was created to provide culturally relevant paper goods and to spread joy to Black families during the holidays. Owned and curated by Black women, the company has a goal of creating products that merge Black imagery in the paper-goods industry (where it is sorely lacking) and their love of Black culture. Stock up now with this multipack and you’ll be all set for next year!


This hip, socially conscious subscription service is forging a fresh, new literary path—to “motivate, highlight, reaffirm and empower cultures who have been [systemically] blacklisted” from classrooms. Each month, you’ll receive a box filled with at least one book by an author of color, three to five products from a Black-owned business and five writing prompts to create your own work. While you wait for your first box to arrive, pick up a few of these books by Black authors for an equal mix of inspiration and entertainment.

Inspired Prose Printables

Many of us can relate to the struggles of getting a strong-willed child ready for school in the mornings. Well, thanks to Marie Green, founder of Inspired Prose Printables, parents of younger children can “gamify” their mornings with fun and engaging routine charts that give families structure, organization and predictability. Choose from editable charts that are tailored to your specific needs—whether you’re looking for help in the mornings or with chores, homeschooling or general behavior.


Inklings Cards Ecomm Via Inklingscards.comvia inklingscards.com


Make learning fun with this math and memory card game designed to strengthen kids’ recognition and mathematical skills. Believe it or not, this Black-owned business was created for kids by kids—Lauren and Joshua, who designed both the characters and the game play during COVID lockdowns.

Healthy Roots Dolls

Representation matters—for everyone, at every stage of life, but especially for young children. That’s why founder Yelitsa Jean-Charles created this doll line featuring a brown-skinned, curly-haired doll and storybooks to go with it: to embrace the “beauty of our diversity” and empower children to love themselves exactly as they are. The first doll, Zoe, also teaches girls all about their curls.

Black Heroes

Black Heroes is a family card game that features inspirational figures in Black history. Created by Kimberly Pellum Brown, a history professor at Florida A&M University, this educational card game (similar in format to Go Fish) teaches families and kids about some of the trailblazing Black Americans—such as Jean-Michel Basquiat, Mae Jemison and Katherine Johnson—they probably never learned about in history class.

The World of EPI

Not familiar with this company? You should be. It’s the largest Black-owned multicultural doll company—and the home of the Fresh Dolls, the Fresh Squad, Positively Perfect Dolls, Simple Fresh Dolls and the Vivid Doll Collection. Founded by Dr. Lisa, a mom and former professor, the company is on a mission to inspire and empower young girls and boys, boosting their self-esteem through proper representation.

Orijin Bees

Born from a place of love by two world-traveling parents who wanted their children to have dolls that looked like them, this company makes multicultural dolls with various skin tones and a wide range of curl patterns. It’s hard not to fall in love with the Fro Puffy Bee Baby Doll and the more grown-up dolls you can dress in all sorts of outfits.

Grandma’s Place

Founded by Grandma Dawn, an educator with decades of teaching experience, this Harlem-based store features a diverse range of toys, dolls, books, puzzles and one-of-a-kind items. Everything in the store and on the site has been chosen with education, representation and fun in mind.

The Black Toyvia blacktoystore.com

The Black Toy Store

The Black Toy Store is your one-stop shopping destination for toys centering on the concept of Black representation. From Alphabet Affirmation flash cards and Smart Building Sticks to picture books like The ABCs of HBCUs and a crocheted Amanda Gorman doll, it has some super cool items that would make great gifts for the kids in your life. 

Sotheby's NY Previews Exhibit For Evening Sales Auction Postponed By Coronavirus PandemicCindy Ord/Getty Images

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Lynnette Nicholas
Lynnette Nicholas is a culture expert, children's media consultant, on-camera host and certified Rotten Tomatoes film critic covering the latest in Black culture, parenting, books, film, TV and faith. A graduate of the University of Florida, Lynnette also writes for Essence, Common Sense Media, Your Teen Magazine, HuffPost, Taste of Home, Parade and more. She is currently based in New York City, and when she's not writing or traveling, you can find her at an art gallery, theater performance or film screening.